Written by Dave Mora
On Nov 19 , 2009 for 140plus

Two social web roads becoming one


Besides the passion I have towards my friends and family. I also have a passion towards Social Web and my job.

I have kept my personal and my professional life separate for many years. I even keep two Facebook profiles. One if for family and friends and the other if for co-workers and work associates.

I have always been concern that my silly comments would be taken for those of the company.

I have done a good job and I through nothing would ever make my two parallel roads cross each other.

Well that is slowly starting to change. I am currently ghost writing for my employer, helping clients, and just interacting with social communities under the company brand.

I enjoy it.

The fact that I am doing two things I really enjoy brings a smile to my face. It even makes me less bitter towards my 60 minute commute to work. But, I am still doing it as two separate identities.

At the moment I am just helping the company during my free time because I see how much the customers and the followers the company has really appreciate it.

I am not expecting or even wanting for this position to become a full time position. But, I would enjoy doing it if given the opportunity.

I am also pushing them to understand that who ever represents the company via social networks must also be social in real life. I think that should be a core value of any Social Media Strategy.

They should allow that person the freedom to hang out with other social web people at events or tweet ups. I really believe that a business should not just interact with clients online but also interact with people offline.

So, with that said if I am given the opportunity and if I am asked to do that full time for the company. I will no longer be able to keep two separate identities a secret when I follow my own suggestion and go to tweetups as the @companyhandle

Although the thought of saying that I have a twin brother did cross my mind. But, that would be a silly lie to try and keep up with. I mean it bothers me a lot at this point keeping both profiles separate. I almost feel like I am lying to my own followers ( the 3 of you ).

What I like about people not knowing me as the Voice and Face of a Brand is that I can do my silly tweets, blogs, podcasts, and continue doing DMS-onLocation without having any filters that might seem bias to my employer.

For example:

What if I was @Ford. How would my critical tweets from my @davemora towards my Honda appear? I like that fact that I could tweet “Honda your dealer mechanics are useless” without the fear that I might appear to be bashing Honda because I work for Ford.

What if I was @thecoffeebean and I really love the Large Ice Blended with no whip. Would my almost daily Brightkite post from @davemora appear to be self promotion?

What if I was working for a major @zappos competitor. Would my DMS-onLocation with Zappos for my DaveMora.com never happen? Would I have been prevented or fired by my employer for hanging out with Tony for a few minutes and taking a picture in their VIP chair?

What if I was Frank from @comcastcares and I have the new Verizon Droid. I happen to have an iPhone that I enjoy better. Can I tweet out from my @davemora saying I like the Droid but still love my iPhone without making people feel I am just saying that because Comcast and Verizon FiOS are rivals in some areas?

What if I work for @pepsi but I happen to know people in @cocacola team. Could we ever tweet each other from my @davemora and hang out at social events like other twitter friends do?

Maybe my fear is misplaced. But, I am a person that enjoys helping people and hanging out with them. I have never represented a brand publicly and I am just not sure if my both worlds would ever co-exist without people reaching for a deeper meaning as to why I tweeted “I hate how Virgin Airlines lost my reservations” from my @davemora when I am also @southwestair.

For the record the above are all examples.

Well some of them are. I would really love to work for @cocacola or @thecoffeebean but my addiction to their products might make them go out of business.

So, what are your thoughts?

If I tweeted my way to a @ company brand. Would you understand that @davemora and this website are full of my own thoughts and silliness? Would you trust me less when I say that I enjoy Netflix on my Xbox360 and not on the PS3 as my own opinion not because I happen to work for @Microsoft ?

What do you think?

Do you think is time I allow two of my passions to become one?

I am really interested to read your thoughts, opinions, or better yet leave a Viddler Video response with suggestions if you happen to be the face and voice of a brand on Social Networks.

See Typos?
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    • I was having a similar conversation with a friend the other day about all the hats we find ourselves wearing when dealing in “this industry”. But I think with what you were asking, it’s def tough. You look at athletes who use Twitter – We LOVE being able to see them at such a personal level and so do the teams they belong to. But as soon as they something a little too opinionated, it seems like the team/league have to come crashing down on them. And to have to walk that line – It sucks. But like you were saying, if you’re playing the “social media game” and not really that “social”, it just doesn’t work!

    • @ Luseea

      I agree with you. Personal traits always add value to a company brand.

      You made me realize something. I think I have been thinking about this the wrong way.

      Instead of thinking about a choice between @davemora and @thecompanybrand

      I should be positioning myself in having the company decide in allowing my personal @davemora brand represent @thecompanybrand

      ( Also, regarding my Typo Disclaimer. Please feel free to point them out to me. Being corrected just makes me a better writer. )

      Thank you.

    • If you have made a decision as to let your name become your brand, like @chrisbrogan, for example, then I think the nuances of your true personna enhances your value. It’s a question of whether your employer wants the whole package or not.
      By the way, it’s been a ride to find out that my #FF twitter friend is the same guest blogger whom I’ve read @chrispirillo. (After your disclaimer, I won’t bother with the typos).

    • Jame DeLeon

      It is exciting to hear that. It think if your company allows you to continue blog and do your videos under your own site and now what people are calling your own personal brand. I think that would be cool.

      I think many of us (like me) who have been following your work for a while will be able to tell the difference from what you say on your site and under your @davemora account as your thoughts.

      I think the people who find you through your company may have a heard time to tel apart.

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