I started my 6th day of the year heading to Vegas on South West Airlines. While some of my friends assume it was just a typical Vegas trip full of drinks and me yelling “Let it Ride!” it isn’t. I am attending the New Media Expo something that have done for many years. But, this time I am staying at the Hotel where it is being held at. So, I am enjoying the convenience of it.
I have been attending the New Media Expo since the first one back when it was called Podcast Expo and Blogworld was it’s own thing. I have seen it moved into Blogworld, out or blog world, change to New Media Blog Expo, dropped the Blog and I will probably attend it when changes to Social New Media Blogging Expo ( Well I have no information that a name change is even consider so please don’t take it as fact or even as a rumor because is not.)
I mention the name change to point out how much it has evolved and will continue to evolve because those who attend this expo already know that this is an ever changing thing and we are inventing the rules as we go along.
This is an interesting field that changes and new things cause it to evolve. I have seen it evolve from people writing rants, to expressing their experiencing with words, to expression through pictures, to putting their pain on Videos, to releasing audio conversations amongst friends, to moving beyond MySpace, to engaging people, making your part time content creation into a full time job that pays the bills, to creating a network to make others make a living of their content, to new businesses using this new field to help, promote, and build up their business, to seeing large corporation figuring out how to use this ever evolving field to expand their brand, to a whole new B2B industry with pending patents that tracks the ROI of engaging people on their terms.
It’s an ever evolving thing and this year my very own journey of attending has evolved.
This expo was just a way to hang out with friends that I have met through their blogs, their videos, or their social site. Now, it appears is more business oriented as we have all evolved from things that we did part time into having a personal brand and making it possible to pay our bills.
Here is a simple example of the people in this space who have evolved as this industry continues to evolve.
You have @leolaporte who will be keynoting tomorrow / today / yesterday (depending on when you are reading this) someone who took his passion and ran with it and created Twit when he was laid off when we lost TechTV and @sarahaustin who appeared on a Bravo reality show (for better or for worse).
The Panel I enjoyed
The first day of this Expo had some great panels. Although, Zadi did not appear for the content panel of “Indie vs Studio..” (not sure if they added her name in error or she was not able to make it) seeing Kent was great. If you don’t know who Kent is or “Ask a Ninja“. You must visit http://www.youtube.com/user/digitalfilmmaker and watch all the Ask the Ninja episodes and then watch them again. – GO!
Not all panels are created equal
Other panels had some major flaws where the information being offered or shared was disappointing while other panels were failures before they even started.
So, I am happy that the new connections I made today reminded me why I come to this expo every year. This expo is full of #awesome people creating #awesome content.
Plus, the party that is always put together is great and we can never go wrong with free drinks 🙂
I suspect even with some of the failures I experienced today. It is only uphill from here.