Written by Dave Mora
On Jan 03 , 2006 for Daily Rants

Open Letter to Columbia House

 
  
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Background:
Columbia House has been around for a long time. I was first introduce to them when I was in Junior High many, many, and many years ago. For a while I began getting offers like many millions of people to join their club for DVD’s. At first I it was a rip off. I mean why would you pay 24.99 per DVD after all the fee’s and shipping cost. I mean you can get the same DVD’s for 14.99 from Best Buy, Walmart, and other stores.

When the DVD’s started to go up at the local stores and Columbia House began to carry most of their DVD’s for 7.99 to 14.99 I got hooked.

The one thing that got me coming back was their Fan Cash promotion. Every DVD you purchased they gave you 1 Fun Cash dollar that you can use towards the purchase of a new DVD.

But, this is where my rant begins and my open letter.

Open Letter:
Dear Columbia House,

Over the last year or so I have been purchasing DVD’s. Not because I have to in order to meet my
fulfillment requirements but because I enjoy the ease of use. I love the fact I can buy a DVD and then I forget about it.

Then, when it arrives in the mail I feel like I am getting a gift on my birthday.

The one feature I enjoy the most is the Fun Cash. I like the idea that I will get 1 fun cash when I purchase a DVD. So, now that I have 10 I began to look at the DVD that I would get for free. I notice that most of the DVD’s I like sale for 7.99. I figured that since I have 10.00 dollars worth that should be more then enough to cover the charge. I was not expecting you guys to sell me the same DVD with a different price just because I was going to use the Fun Cash. When I attempted to purchase the same DVD with the fun cash I was not being told the cost of the DVD is 14.99.

I am sadden by that business model. So, I guess I am going back to order my DVD’s from Amazon.

Thank you for nothing,
Dave Mora
Another Geek with a Blog and Free Time.




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